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BRANDING

Does your current branding accurately and successfully do this ? Does all of your print, electronic and digital marketing work together to tell the same story?

Start building your brand today or revamp your existing brand today.

Brand Development

A Brand is much more than a logo.

You are a brand and your company is a brand, the question is…is your brand telling an accurate story about you and or your company? Is the belief your customers have about your company and what it means to them accurate? Great Branding produces effective, strategic messaging that your target market understands and shapes the expectations of your customers, vendors and employees.

Strategic branding leads to strategic growth.

Every company has and is a brand. Branding sets the foundation for the experience your customers can expect from your business.

Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Branding can be difficult and time-consuming, that is where we come in.

Our Process

We offer a different Branding approach, one that involves a thorough and thoughtful process for establishing effective brand identities. This is not necessarily for all brands but if its applicable to your brand, this process will lead to unique marketing communication plan that can serve as a blueprint for your brand communication strategy.

Our Brand Development process involves:

  • Brand Discovery & Backstory
  • Brand Character Discovery
  • Defining Target Audience
  • Brand Features & Benefits / Matchmaking
  • Brand Communication Obstacles
  • Brand Strategy / Story Brief
  • Brand Strategy Implementation

Guso built brands.

To develop your brand, we seek to define or discover. The answer to these questions helps us in our branding process; who you are as an organization, what you do, who your target audience are, what they want and how you specifically meet their needs. All of these questions must be answered prior to even thinking about developing your logo.

The answer to these questions helps us in developing a brand for you.

Our Brand Development service include:

  • Brand Identity
  • Logo Development & Design
  • Brand Creation
  • Brand Rebranding
  • Brand Revitalization
  • Key Messaging
  • Tagline & Slogan Development
  • Brand Communication Strategy

If your company is interested in strengthening its brand, contact us.

READY TO START?